Baichuan Intelligent has released the character large model Baichuan-NPC and launched a customized solution consisting of a character creation platform and a search-enhanced knowledge base, addressing the high development cost of AI characters in the gaming field. Baichuan-NPC demonstrates excellent character knowledge and conversational abilities, allowing users to quickly build required characters through text descriptions. This low-cost, high-efficiency character customization establishes deep cooperation with leading brands in the pan-entertainment industry to jointly expand AIGC creative application scenarios.